Overview: FurPaws is an app for a dog grooming salon. It provides comprehensive information about the pet salon and features an intuitive online booking system that allows users to easily provide all necessary details for their grooming sessions.
Timeline: November 2023
Tools: Figma, Canva, Miro, Google Form, MS Office, Zoom
Role: UX Researcher, UX/UI Designer
UX Research
Background
FurPaws, a dog grooming salon, is currently undergoing a complete brand revamp. The salon aims to establish a strong online presence and rebrand itself as a fun, inviting, and friendly pet spa. FurPaws seeks to offer a positive, eco-friendly environment with an easy-to-book and track grooming experience.
Problem Definition
FurPaws currently lacks an online booking platform, requiring customers to book grooming sessions by phone. This can result in missing necessary information and incorrectly booked sessions.
Research Goal
To understand the pet owner’s needs and concerns of booking a pet grooming session.
Research Methodologies
User Interviews
A total of 5 dog owners were interviewed. Three dog owners were interviewed in-person, while the others were interviewed remotely via Zoom.
Research Findings
Common needs and concerns of users
Flexible drop-off and pick-up schedule
Ensure pet safety (e.g., allergies)
Reminder for grooming
Personas
UX Design
Project Goals
We have identified the business goals and user goals, and aligned the two of them to get a full picture of what our project goals should be.
Site Map
User Flow
Key Takeaways
Challenges
Seamlessly translate the traditional booking experience into a digital one
Empathize with pet owners and consider all possible concerns they may have for a grooming session
Lesson Learned
Create a style guide beforehand streamlines the design process
Consider AODA during the design process
Use of consistent colours on buttons to avoid any potential confusions
Solution
Description
FurPaws is an app for a dog grooming salon. It provides comprehensive information about the pet salon and features an intuitive online booking system that allows users to easily provide all necessary details for their grooming sessions.
Key features/design in the booking process include:
Repeat customer toggle button - enables auto-fill for rows such as pet’s name, size and breed
Service & pick-up date and time - accommodates users’ schedule
Text box to remark special needs - allows customers to share health and allergy information about their pets
The app features a pastel color palette to deliver a fun, inviting, and friendly vibe to customers.
Prototype
Success Criteria
Achieve 80% of 5-star app rating on the App Store within first 3 months of launch
Achieve an average of 90% customer satisfaction rate for the grooming session
Achieve 80% of positive rating (4-star or above) in the post-revamp brand perception survey
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